Serving authors, small businesses, entrepreneurs
215.704.2397 firstname.lastname@example.org FAX 215.247.6523
“Making the Unknown Known”
turned to Michael on the advice of another writer, a client of his who highly
recommended him. It is a tremendous advantage having a public relations
professional working for you. First of all, its hard to toot your
own horn. Having a PR professional follow-up on leads, send out press releases,
and do the leg work is a big help, and allows me more time to write. Also,
the media outlets respond best to someone like Michael rather than the author
herself. He also designed and monitors my web site. Michael is wonderful
at what he does.
Lois Young-Tulin, Author
Just by our name -- Michael Kleiner Public Relations and Web Site Design -- you can see how we believe public relations and web sites are integrated and integral parts of your business. We provide one-stop shopping, keeping your professional image and brand identity consistent. We do more than public relations and we do more than just web sites. We do more than just host your web site and register domains. We offer blogcasts (combination of blog, podcast and video) to e-mail marketing to e-commerce options and are working on formatting web sites for mobile devices. And all priced not to break your budget. We strive to live up to our tagline: “Making the Unknown Known.”
We work primarily with authors and small businesses and excel in milestone and special events publicity with an excellent record in media placement. The award-winning Michael Kleiner is an author himself, so he brings his experience and reputation in PR and being an author to the table. His book, Beyond the Cold: An American’s Warm Portrait of Norway (http://www.beyondthecold.com), received first place in the Autobiography/Biography category of the 2009 Beach Book Festival, and Honorable Mention in 2009 Nashville, New England, London, Los Angeles and Do It Yourself Book Festivals. He is included in The 2010 Authors Show 50 Great Writers You Should Be Reading, culled from hundreds of interviews and questionnaires on the Internet radio and TV show. (http://www.theauthorsshow.com). In 2011, he was nominated in the Global eBook Awards in the Autobiography/Memoir Category.
But public relations and promotions are not a cookie-cutter field. It takes creativity, imagination and thinking outside the box to know what angle will interest which reporters, whom to target, and what cross-promotions can be utilized to find out of the ordinary places an author may appear. With the state of book stores and the publishing industry, innovative thinking is essential. Research and marketing plans are utilized. Web sites have content and use graphics in a thematic way.
Among his special events promotions successes were the 300th anniversary year of Abington Friends School, where he was Director of Communications; and the quest for the 400th and 500th career victories by men’s basketball coach Herb Magee at then Philadelphia College of Textiles & Science, when Mr. Kleiner was Sports Information Director.
2009 Beyond the Cold: An American’s Warm Portrait of Norway: First Prize, Beach Book Festival; Honorable Mention, Nashville, New England, London, Los Angeles, Do-It-Yourself Book Festivals. The 2010 Authors Show 50 Great Writers You Should Be Reading.Nominated, 2011 Global eBook Awards, Autobiography/Memoir Category.
2003 Home-Based Business Advocate Award from U.S. Small Business Administration
for Philadelphia, Pennsylvania and for Region III (PA, DE, MD, VA, WV, DC)
2003 Communicators Award of Excellence in Feature Writing, an international award
|“Out-of-the-box”, innovative ideas and public relations strategies||Design Amazon Author Pages|
|Press releases that gain attention and placement||Special events, national campaigns a specialty|
|Marketing plans||Virtual tours/presentations|
|Researches best media possibilities|
|Web sites with content and creativity||Traffic
stats and submission to search engines
|Template sites for the cost conscious||Blogcasts|
|Customizable sites for more flexibility and options||E-mail marketing|
|Domain registration: .com, .org, .net, .biz, .info, .us, .mobi,.me,.name||Affordable e-commerce options|
|Various Hosting options|
promotion, a terrible thing happens -- nothing.
can honestly say that Mike is one of the hardest working and dedicated sports
information directors in the area. He is always selling us on
stories...If you look up the word commitment in the dictionary,
Mikes picture will be next to it...
TV and radio Sports Producer Jeff Asch
care and attention to detail and is a true professional. Not everyone provides
the level of customer service Michael does.
Jonna Naylor, Executive Director,
Mt. Airy Learning Tree
Since meter placed on site on April 6, 2004